We started making fresh, organic meals for kids in 2012. Simply because felt that the bland jars of baby food that we found in the supermarkets weren't enough to allow our kids to develop healthy eating habits. A child should taste, smell and touch the food it eats. Every bite should be full of valuable nutrients. So no empty calories. Then we asked all the parents we met: 'What would you like to be able to find at the supermarkets tomorrow? Which healthy products are missing?'
Answers to parents' questions
To meet the parents' requests, we made bread toppings, biscuits and snacks. But less sweet, so children don't develop a taste for sweetness from a young age. And with valuable ingredients, such as whole grains, vegetables and fruit. We still ask ourselves every day: what could be healthier, tastier, better? We stay critical and like receiving feedback.
Open and available to all
We are open and communicate in a clear way. We're a normal, accessible company near Zeist. You're welcome to come for a cup of coffee and talk about food or how to care for our bodies with us.
You're the one who chooses what your child will eat to develop a strong body, one that is ready to face the future. Our biggest motivation is to help parents feed and care for their children in the healthiest way possible. Making the right decisions. But you've got to keep a sense of humour, of course.
Experienced parents and food technologists
Because we're experienced parents, we know the things you struggle with. That it's a challenge to find the balance between guiding kids and letting them be independent. As food technologists and experts, we try to create a strong basis to follow that sentiment. So that when you buy our products, you never have to look at the back of the box to check the ingredients. That you'll know they're full of goodness. Because all our products are made with love. Exactly the food we want give our own children.